WEB & DIGITAL
From working with all departments within a startup environment to independently walking small businesses through redesigns, I aspire to create work that is unique and appealing to target audiences.
WEWORK EVENT & EXPERIENCE DESIGN
WEB & SOCIAL DESIGN
Product launch branding
Concept and design
One of a number of landing page designs I created for product launches at Laird Superfood. For this project, I worked with our digital marketing director, CMRO, and lead designer to design the branding around an unsweetened vegan coffee + creamer mix. The goal was to target the sugar-free, keto and paleo customer base with something fresh, healthy, summer appropriate and energizing. I worked with our internal team and outside developers to ensure responsive design across all devices.
Design and illustration
Cafe menu design
My role in this project was to design a new coffee menu for a local cafe. The goal was to create a simple menu that a showed the benefits of buying a Laird Superfood coffee. I created several thin-line illustrations to offset the blocky bold typography and communicate the functional ingredients.