press to zoom

press to zoom

press to zoom

press to zoom
1/6

DESIGN

EXPERIENCE

EDUCATION

After receiving my BFA in art, I worked as an in-house Graphic/Creative Designer for over three years until forming my own design and illustration studio.  I combine my art background with industry experience to bring unique ideas to the table. I’ve worked with partners such as WeWork, Equinox, Hu Kitchen and Delta Airlines to create unique brand events and product experiences. In addition to graphic design, including branding, packaging, print and digital work,  I’m passionate about visual/spatial storytelling, creating environments for unique experiences and cultural-placemaking.

In-house creative designer, creative direction and freelance

BFA in visual art with an emphasis in painting & drawing

FEATURED PROJECTS

04_Business_Card_Landscape.jpg
WeWorkLaunch-878587850@2x.png
HermosaBeachCafe_002d_slats.png
Responsive-showcase-presentation_Unsweet
Performance Mushrooms Photo.png
SPoons menu mockup@2x.png

BRANDING

Visual brand identity, logo design

 
Untitled_Artwork 7.png
FEATURED PROJECT

LANTERNIST

Graphic Designer

ROLE

WORK

Logo and Visual Brand Identity

I designed the visual brand identity for a performance consulting business called Lanternist Creative Consulting. It was important to the client to communicate a welcoming and trustworthy brand. The logo emphasized his performance and writing experience with a logo mark that felt timeless and grounded while also hinting at the playful and uplifting approach that the consultancy offers. 

011422_Lanternist_Creative_Consulting_R6_001a_LOGOS_BRANDING_OL-02.png
04_Business_Card_Landscape.jpg
011422_Lanternist_Creative_Consulting_R5_001a_L_OL-03.png
011422_Lanternist_Creative_Consulting_R5_001a_L_OL-03.png
011422_Lanternist_Creative_Consulting_R6_001a_LOGOS_BRANDING_OL-03.png
Lanternist Mockup Business Cards-Current View.png
011422_Lanternist_Creative_Consulting_R6_001a_LOGOS_BRANDING_OL-04.png
Word Storm
Mood Board Ideas
R2 Mood Board Ideas
Round 1 Designs
Round 2 Designs
Round 4 Designs

Environmental design, event design, wayfinding, expos/booth design

EXPERIENTIAL

 
WeWorkLaunch-1@2x.png
Breathwork.png
FEATURED PROJECT

WEWORK

Environmental/event experience design

WORK

Art direction, design and installation

ROLE

My role in this project encompassed Creative Direction, Design, Production Monitoring and Installation. From concept to execution I worked as the lead on the visual environment for the week long event partnership at WeWork HQ. I worked closely with our CMO and marketing team to design the entire experience and environment. I was in charge of the initial design proposal, environment assessment, visual collaboration with our partners on the WeWork member experience team, and final installation.

WeWorkLaunch-878587850@2x.png
WeWorkLaunch-87088708 (1)@2x.png
190108_WeWork_WindowCllings_FinalArtwork
WeWorkLaunch-87208720 (1)@2x.png
WeWorkLaunch-87898789@2x.png
WeWorkLaunch-87328732@2x.png
WeWorkLaunch-86938693@2x.png
WeWorkLaunch-34923492@2x.png
180405_WEWORK_PitchDeckTemp_002a copy2@2
180405_WEWORK_PitchDeckTemp_002a copy3@2
180405_WEWORK_PitchDeckTemp_002a copy4@2
 

SUPERFOOD CAFE

Environmental design

Codesigner | Concept, 3D mockups, and menu designs

ROLE

WORK

FEATURED PROJECT

Found at the intersection of retro Hawaiian and modern coffee shop, this cafe environment concept aims to be hip, yet not so much that it feels unwelcoming. Nice simple finishes, paired with a modern take on vintage surf style creates an inclusive environment that you know you are getting a quality product from. Picking a warm to cool color scheme, and a couple of tropical patterns, allows us to create lively graphics to pair with the sophisticated finishes. Showing that we take our product serious, but we also enjoy what we do. This concept was a collaboration with my design colleague on concept work, including visual mood boards and ideation all the way through to final presentation. My individual contributions included the 3D mockups, as well as various assets including menu designs. 

HermosaBeachCafe_002d_slats.png
HermosaBeachCafe_002d_3.png
HermosaBeachCafe_002c_1.png
180404_BrandingAssets_001b_Artboard 17.p
Laird.HiRez.Wave_Explo_Chalk_001b_o.png
180404_BrandingAssets_001b-09.png
Hermosa Beach Cafe Menu_001a-02.png
HermosaBeachCafe_002d_4.png
Laird Superfood Cafe Proposal 1
Laird Superfood Cafe 2
Laird Superfood Cafe 3
Laird Superfood Cafe 4

Landing page design, Google/FB/IG ad sets, animated gifs & infographics, website design

DIGITAL

190611_Insta_UNSWEETENED_8oz_007h_Mockup

INSTAFUEL

Product launch branding

Concept and design

ROLE

WORK

FEATURED PROJECT

One of a number of landing page designs I created for product launches at Laird Superfood. For this project, I worked with our digital marketing director, CMRO, and lead designer to design the branding around an unsweetened vegan coffee  + creamer mix. The goal was to target the sugar-free, keto and paleo customer base with something fresh, healthy, summer appropriate and energizing. I worked with our internal team and outside developers to ensure responsive design across all devices.

190724_Unsweetened_Instafuel_Deliverable
190724_Unsweetened_Instafuel_Deliverable
190724_Unsweetened_Instafuel_Deliverable
Responsive-showcase-presentation_Unsweet
 
 

Packaging, coffee machine wraps, merchandise

PRODUCT

180806_SUP_PM_4oz_Mockup_Front_HiRes@2x.

MUSHROOMS

Product packaging, design/branding

Initial design & poster design

ROLE

WORK

FEATURED PROJECT

For this product, my colleague and I worked with the marketing team to create a fresh new packaging look for a new subsection of mushroom blend products. To maintain a strong presence and recognition of our brand, we flipped the color blocking to the bottom, and preserved the bold condensed typeface that lived on our other products. Incorporating abstract illustrations and an earthy color palette allowed it to be differentiated among the rest of the line. These choices, also targeted a more niche audience with stricter diets (keto, paleo etc.) as well as bio-hackers and those seeking an alternative to coffee. 

181115_SFC_Unsweetened_8oz_00Xx_Mockup.p
181115_SFC_Turmeric_8oz_00Xx_Mockup.png
181115_SFC_Original_8oz_00Xx_Mockup.png
181115_Hydrate_Matcha_8oz_00Xx_Mockup.pn
181115_Hydrate_Turmeric_8oz_00Xx_Mockup.
Performance Mushrooms Photo.png
mushroom poster mockup 2.png
Cordyceps and Chaga.png
Lions mane and maitake.png

PRINT

Menus, posters, decals, mailers, print promos

 

GALLERY

FEATURED PROJECT

Design and illustration

ROLE

WORK

Cafe menu design

CAFE MENU

My role in this project was to design a new coffee menu for a local cafe. The goal was to create a simple menu that a showed the benefits of buying a Laird Superfood coffee. I created several thin-line illustrations to offset the blocky bold typography and communicate the functional ingredients.

SPoons menu mockup@2x.png
IMG_7123@2x.png
190906_Spoons_Menu_001b-01.png
Untitled_Artwork 8.png
Untitled_Artwork 5.png