As a graphic designer with four years of in-house and freelance creative experience, and a BFA in visual art, I combine my art background with industry experience to bring unique ideas and perspective to the table. I’ve worked with partners such as WeWork, Equinox, Hu Kitchen and Delta Airlines to create unique brand events and product experiences. In addition to graphic design, including branding, packaging, print and digital work, I’m passionate about visual/spatial storytelling and creating environments.
Environmental design, event design, wayfinding, expos/booth design
In-house creative designer, creative direction and freelance
BFA in visual art with an emphasis in painting & drawing
Environmental/event experience design
Art direction, design and installation
My role in this project encompassed Creative Direction, Design, Production Monitoring and Installation. From concept to execution I worked as the lead on the visual environment for the week long event partnership at WeWork HQ. I worked closely with our CMO and marketing team to design the entire experience and environment. I was in charge of the initial design proposal, environment assessment, visual collaboration with our partners on the WeWork member experience team, and final installation.
Codesigner | Concept, 3D mockups, and menu designs
Found at the intersection of retro Hawaiian and modern coffee shop, this cafe environment concept aims to be hip, yet not so much that it feels unwelcoming. Nice simple finishes, paired with a modern take on vintage surf style creates an inclusive environment that you know you are getting a quality product from. Picking a warm to cool color scheme, and a couple of tropical patterns, allows us to create lively graphics to pair with the sophisticated finishes. Showing that we take our product serious, but we also enjoy what we do. This concept was a collaboration with my design colleague on concept work, including visual mood boards and ideation all the way through to final presentation. My individual contributions included the 3D mockups, as well as various assets including menu designs.
Landing page design, Google/FB/IG ad sets, animated gifs & infographics, website design
Product launch branding
Concept and design
One of a number of landing page designs I created for product launches at Laird Superfood. For this project, I worked with our digital marketing director, CMRO, and lead designer to design the branding around an unsweetened vegan coffee + creamer mix. The goal was to target the sugar-free, keto and paleo customer base with something fresh, healthy, summer appropriate and energizing. I worked with our internal team and outside developers to ensure responsive design across all devices.
Packaging, coffee machine wraps, merchandise
Product packaging, design/branding
Initial design & poster design
For this product, my colleague and I worked with the marketing team to create a fresh new packaging look for a new subsection of mushroom blend products. To maintain a strong presence and recognition of our brand, we flipped the color blocking to the bottom, and preserved the bold condensed typeface that lived on our other products. Incorporating abstract illustrations and an earthy color palette allowed it to be differentiated among the rest of the line. These choices, also targeted a more niche audience with stricter diets (keto, paleo etc.) as well as bio-hackers and those seeking an alternative to coffee.
Menus, Posters, Decals, Mailers, Print Promos
Design and illustration
Cafe menu design
My role in this project was to design a new coffee menu for a local cafe. The goal was to create a simple menu that a showed the benefits of buying a Laird Superfood coffee. I created several thin-line illustrations to offset the blocky bold typography and communicate the functional ingredients.